{"id":33398,"date":"2024-09-09T17:11:54","date_gmt":"2024-09-09T15:11:54","guid":{"rendered":"https:\/\/www.shopwedo.com\/content-marketing-for-your-shop-catch-up-calendar-2021\/"},"modified":"2024-09-09T17:11:54","modified_gmt":"2024-09-09T15:11:54","slug":"content-marketing-for-your-shop-catch-up-calendar-2021","status":"publish","type":"post","link":"https:\/\/www.shopwedo.com\/en\/content-marketing-for-your-shop-catch-up-calendar-2021\/","title":{"rendered":"Content marketing for your shop: catch-up calendar 2021"},"content":{"rendered":"

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What will we talk about in next week’s newsletter? <\/span><\/i>What can we put on our social media channels? <\/span><\/i><\/p>\n

Create a content calendar for your shop <\/b><\/h4>\n
Why?<\/b><\/h5>\n

During busy periods<\/strong>, online presence sometimes fades into the background to prioritize<\/strong> operational<\/strong>.
\nWith a concrete content planning<\/strong>, you already have an idea about the coming weeks or months.
\nBe flexible and allow for adjustments<\/strong> or unplanned events. <\/span><\/p>\n

You can make such an overview on paper or digitally(Excel, Google Spreadsheet or Google calendar<\/strong>).
\nNowadays, there are tools or social media channels that give you the choice to schedule a post in advance so you don’t have to think about this at the moment itself. <\/span><\/p>\n

Where?<\/b><\/h5>\n

In addition to <\/span>social media<\/b> (Facebook, Instagram, Pinterest, YouTube, TikTok, LinkedIn…) you can use a content calendar to determine marketing actions on your <\/span>website\/webshop<\/b> or for <\/span>email campaigns<\/b>.
\nMisschien deel je bovendien regelmatig een artikel via een <\/span>blog<\/b> In which you give clients tips and inspiration. <\/span><\/p>\n

When?<\/b><\/h5>\n

Decide for yourself how often you want to share content with your target audience.
\nSee what is realistic and make sure you have a frequent<\/strong> online presence. Therefore, avoid<\/strong> long periods of silence<\/strong> on social media. <\/span><\/p>\n

What?<\/b><\/h5>\n

Content marketing<\/strong> is a form of marketing that revolves around creating and distributing content (content) and information to consumers.
\nDistribution can be done through a variety of marketing channels: website, blog, social media, email… <\/span><\/p>\n

We give some ideas<\/strong> in advance of what you can include in the communication plan<\/strong> of your online business.<\/span><\/p>\n